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Power of Pink

Power of Pink

Prevention Through Education & Awareness
Annual Cancer Risk Awareness Campaign 

Give Pink! Give Hope! Give Local!

Thank You 2025 Power of Pink Donors:

100% of Your Gift Stays Local
Sherm’s Thunderbird Market
The Human Bean Coffee – Stewart Parkway
The Human Bean Coffee – Harvard Ave
BNI Umpqua Valley
Trinchero Family Estates
Power of Pink Donations Directly Support:
  • Patient treatment access providing state-of-the-art equipment and technology
  • Clinical support services including patient nutrition guidance and survivorship programs
  • Early detection and education efforts in our community

The POWER of PINK is the Community Cancer Center’s annual cancer risk awareness campaign. We harness the strength of the iconic pink ribbon, recognized worldwide for breast cancer awareness, to inspire our community to take charge of their health. Through education and empowerment, we aim to deliver a powerful message about cancer risk awareness and prevention.

This 30-day campaign runs from October 1st to October 31st, focusing on raising awareness about cancer risk factors and encouraging healthy lifestyle changes that can help reduce those risks.

Join us in turning awareness into action.

October 2025 Happenings

  • Oct 1 – Cancer Risk Awareness Resource Display – CCC Atrium
  • Oct 1 – Social Media Campaign Begins
  • Oct 7 – Digital and Radio ads begin
  • Oct 9 – KQEN Power of Pink interview with OHSU Cancer Control Specialist Sarah Swanson
  • Oct 16 – KQEN Power of Pink interview with Emily Boohr with The Human Bean
  • Oct 23 – KQEN Power of Pink interview with Ally Gottfried, MDN, RD, CSO, LD
  • Oct 30 – KQEN Power of Pink interview with Tammy Turner, CCC Executive Director

 

7 Tips to Reduce Your Cancer Risk

(article credit: Mayo Clinic staff)

Concerned about cancer prevention? Take charge by making changes such as eating a healthy diet and getting regular screenings. You’ve probably heard conflicting reports about cancer prevention. Sometimes a specific cancer-prevention tip recommended in one study is advised against in another.

Often, what’s known about cancer prevention is still evolving. However, it’s well-accepted that your chances of developing cancer are affected by the lifestyle choices you make.

So, if you’re interested in preventing cancer, take comfort in the fact that simple lifestyle changes can make a difference. Consider these cancer-prevention tips.

  1. DON’T USE TOBACCO

Using any type of tobacco puts you on a collision course with cancer. Smoking has been linked to various types of cancer — including cancer of the lung, mouth, throat, larynx, pancreas, bladder, cervix, and kidney. Chewing tobacco has been linked to cancer of the oral cavity and pancreas. Even if you don’t use tobacco, exposure to secondhand smoke might increase your risk of lung cancer.

Avoiding tobacco — or deciding to stop using it — is an important part of cancer prevention. If you need help quitting tobacco, ask your doctor about stop-smoking products and other strategies for quitting.

  1. EAT A HEALTHY DIET

Although making healthy selections at the grocery store and at mealtime can’t guarantee cancer prevention, it might reduce your risk. Consider these guidelines:

  • Eat plenty of fruits and vegetables. Base your diet on fruits, vegetables, and other foods from plant sources — such as whole grains and beans.
  • Maintain a healthy weight. Eat lighter and leaner by choosing fewer high-calorie foods, including refined sugars and fat from animal sources.
  • If you choose to drink alcohol, do so only in moderation The risk of various types of cancer — including cancer of the breast, colon, lung, kidney, and liver — increases with the amount of alcohol you drink and the length of time you’ve been drinking regularly.
  • Limit processed meats. A report from the International Agency for Research on Cancer, the cancer agency of the World Health Organization, concluded that eating large amounts of processed meat can slightly increase the risk of certain types of cancer.

In addition, women who eat a Mediterranean diet supplemented with extra-virgin olive oil and mixed nuts might have a reduced risk of breast cancer. The Mediterranean diet focuses mostly on plant-based foods, such as fruits and vegetables, whole grains, legumes, and nuts. People who follow the Mediterranean diet choose healthy fats, such as olive oil, over butter and fish instead of red meat.

  1. MAINTAIN A HEALTHY WEIGHT AND BE PHYSICALLY ACTIVE

Maintaining a healthy weight might lower the risk of various types of cancer, including cancer of the breast, prostate, lung, colon, and kidney.

Physical activity counts, too. In addition to helping, you control your weight, physical activity on its own might lower the risk of breast cancer and colon cancer.

Adults who participate in any amount of physical activity gain some health benefits. But for substantial health benefits, strive to get at least 150 minutes a week of moderate aerobic activity or 75 minutes a week of vigorous aerobic activity. You can also do a combination of moderate and vigorous activity. As a general goal, include at least 30 minutes of physical activity in your daily routine — and if you can do more, even better.

  1. PROTECT YOURSELF FROM THE SUN

Skin cancer is one of the most common kinds of cancer — and one of the most preventable. Try these tips:

  • Avoid midday sun. Stay out of the sun between 10 a.m. and 4 p.m., when the sun’s rays are strongest.
  • Stay in the shade. When you’re outdoors, stay in the shade as much as possible. Sunglasses and a broad-brimmed hat help, too.
  • Cover exposed areas. Wear tightly woven, loose-fitting clothing that covers as much of your skin as possible. Opt for bright or dark colors, which reflect more ultraviolet radiation than do pastels or bleached cotton.
  • Don’t skimp on sunscreen. Use a broad-spectrum sunscreen with an SPF of at least 30, even on cloudy days. Apply sunscreen generously and reapply every two hours — or more often if you’re swimming or perspiring.
  • Avoid tanning beds and sunlamps. These are just as damaging as natural sunlight.
  1. GET VACCINATED

Cancer prevention includes protection from certain viral infections. Talk to your doctor about vaccination against:

  • Hepatitis B. Hepatitis B can increase the risk of developing liver cancer. The hepatitis B vaccine is recommended for certain adults at high risk — such as adults who are sexually active but not in a mutually monogamous relationship, people with sexually transmitted infections, people who use intravenous drugs, men who have sex with men, and health care or public safety workers who might be exposed to infected blood or body fluids.
  • Human papillomavirus (HPV). HPV is a sexually transmitted virus that can lead to cervical and other genital cancers as well as squamous cell cancers of the head and neck. The HPV vaccine is recommended for girls and boys ages 11 and 12. The U.S. Food and Drug Administration recently approved the use of vaccine Gardasil 9 for males and females ages 9 to 45.
  1. AVOID RISKY BEHAVIORS

Another effective cancer prevention tactic is to avoid risky behaviors that can lead to infections that, in turn, might increase the risk of cancer. For example:

  • Practice safe sex. Limit your number of sexual partners and use a condom when you have sex. The more sexual partners you have in your lifetime, the more likely you are to contract a sexually transmitted infection — such as HIV or HPV. People who have HIV or AIDS have a higher risk of cancer of the anus, liver, and lung. HPV is most often associated with cervical cancer, but it might also increase the risk of cancer of the anus, penis, throat, vulva, and vagina.
  • Don’t share needles. Sharing needles with people who use intravenous drugs can lead to HIV, as well as hepatitis B and hepatitis C — which can increase the risk of liver cancer. If you’re concerned about drug misuse or addiction, seek professional help.
  1. GET REGULAR MEDICAL CARE 

Regular self-exams and screenings for various types of cancers — such as cancer of the skin, colon, cervix, and breast — can increase your chances of discovering cancer early, when treatment is most likely to be successful. Ask your doctor about the best cancer screening schedule for you.

Early Detection = Better Outcomes

Routine cancer screening can detect cancer early (even if you have no signs or symptoms!) and increases the likelihood your treatment will be successful.

Talk with your health care provider about any personal or family history of cancer to determine if you should begin any cancer screenings at an earlier age or be tested more frequently. Having one or more family members with a history of certain cancers, including breast, colorectal and prostate cancers, may place you at higher risk for the development of cancer.

  • Breast Self-Examination (BSE) – Perform a monthly BSE starting at age 20 through your 80’s and beyond.
  • Breast Cancer Screening – Have an annual mammogram starting at age 40 and annually through your 80’s and beyond.
  • Cervical Cancer Screening – Have annual screening ages 21-65. After age 65 talk with your health care provider.
  • Colorectal Cancer Screening – Have annual screening ages 45-75. After age 75, talk with your health care provider.
  • Dental Oral Cancer Exam – Visit your dentist annually and begin oral screening starting at age 20 through your 80’s and beyond.
  • Hepatitis B Vaccination – Receive a vaccination up to age 26 if not previously vaccinated.
  • Lung Cancer Screening – Active or past smokers who smoked a pack a day for at least 20 years will benefit from a low dose CT scan. Talk to your health care provider after age 80.
  • Prostate Cancer Screening – Shared decision making begins at age 50. If you are African-American or if a close relative was diagnosed before age 65, start talking with your health care provider at age 45. If more than one close relative diagnosed, visit with your health care provider beginning at age 40.

 

For more information or questions about CCC programs contact:
CCC Outreach Program Department
Angelia Freeman | Phone: 541-672-0072
or Email: AFreeman@CCCRoseburg.org